To bring more focus and fun to gift shopping, we developed a cast of curious characters, from Uncle Fun and Senor Analog to Miss Sunshine and the Space Cadet, perfectly paired with Fossil’s gift selection. Created along with our cohorts at PMH.
Adorable outliers mashed up with artfully crafted products and mad scissor skills made for a campaign with legs that went from Times Square to virtually everywhere.
Gifts for Uncle Fun, Miss Sunshine, Senor Analog and the Space Cadet, made it entertaining to shop the catalog by curious characters.
Images and illustrations created for the campaign became a toolbox used internationally for print advertising, instore, direct mail and digital channels.
The social media campaign turned curiosity seekers into loyal followers.